![]() Additionally, it is a beer style that most breweries are able to make and are at least relatively familiar with making. Breweries can market and sell a new Hazy IPA, especially when proceeds are going to charity. Eventually, they decided on a Hazy IPA for a handful of reasons, the biggest being the accessibility of a Hazy IPA to consumers. The first step was determining what type of beer would be the right fit for the Curtain Up project. When the Happy Hour Guys decided that a beer project along the lines of Black is Beautiful and All Together would be the best way to help those in the live theatre community, Gun Hill Brewing immediately said yes. Back in 2016, Aldrich paired with Lopez and Gun Hill Brewing to brew a beer with the original cast of “Hamilton,” a Rye Saison that was made available at the Richard Rodgers theatre with proceeds going towards Graham Windham, a social services agency that has evolved from the orphanage Eliza Hamilton built. To get tickets, click here.Ī post shared by Curtain Up Beer collaboration was years in the making. They are also partnering with Drink Like a Girl for a virtual festival on Mawhere you can try 15 different versions of Curtain Up to raise money for the Actors Fund. ![]() In talking with Mark Aldrich, a Broadway actor and The Happy Hour Guys co-host, and Dave Lopez, managing partner at Gun Hill Brewing Co., I was able to get more insight on this initiative and how it can help theatres across the country. This is where Curtain Up Beer Project comes in. It is not just actors: It is set builders, costume and makeup designers, conductors, lighting and so many more jobs that are involved in live theatre. Theatres have been completely shut down, causing thousands of people to be out of work across the country. While the hospitality industry has been hugely affected by COVID-19, at least they could have some income coming in. When someone has tickets to see a show, it is highly likely they will also go grab food near the venue they might be making an entire trip out of the event depending on the ticket (“Hamilton,” anyone?). ![]() The arts and the hospitality industry are more intertwined than we often consider. ![]()
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